Wine Specialist

Export and Tourism
Patrizia Marazzi - foto 3 SOMMELIER professionalism & skills The professionalism of the Italian sommelier offers a skilled outlook on regions and wines. A focus on food and wine pairings makes the difference. Skills WSET L3 ENVIRONMENTAL
s h9-slider-img-8 s The international preparation of the wine world helps to explain Italian wines and regions to importers and visitors. The professionalism of the Environmental Outdoor Guide helps to enjoy the territory beyond its expectations
Marketing & Export Wine Export
Build your sales network abroad
and export your brand
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Vineyard Training Marketing training for tour operators on wine, territory, and designation of origin. all the must know to be able to respond with awareness to the questions of wine tourists wine marketing & know-how Show more s

Export and Tourism

Experience and professionalism at the service of the wine world

The wine specialist is a versatile, cosmopolitan figure who declines in several directions: export and tourism are my focus. The world of wine and the world of tourism lived until a few years ago in absolutely separate areas, which by chance touched each other in the restaurant. At present, everything has changed. Several studies show that the export of wine and the desire to discover new territories support each other in a virtuous loop. This circular action supports the satisfaction of travelers and the economy of the producing countries. In this renewed context as wine export manager, I am on the producer side to identify the most suitable outlet markets for precise positioning and pursue common sales objectives together with the company. Likewise, they are a support for the importer looking for products and companies for their reference market.

Likewise, they are a support for the importer looking for products and companies for their reference market. For tour operators, I am a wine local guide. I take travelers to the wine regions, back to the “origin” of Italian wines along the centuries. I design original itineraries in Lugana and Valtenesi regions. And the most famous Franciacorta and Valpolicella regions to make the traveler enjoy the most authentic and “local” aspects of any designations of origin. Tasting is always the final experience. I suggest completing the tasting in the restaurant pairing each course to the correct wines when travelers are real gourmets. As a wine specialist, I use my expertise and sensitivity to advise operators and wine lovers about wines, wineries, destinations, experiences according to their tastes and expectations.


You might need several support activities both for production and wine sales. Below I list the areas where I can help you.
Export for wineries
  • strategic approach to export based on the company
  • export sales marketing together with a team of reference professionals
  • export management for business networks of different denominations in a single project
  • tailor-made events to share for multiple business”
Support to importers
  • selection of wines and/or producers by denomination, market positioning, packaging, etc.
  • “hidden gems”: what are they? where do we find them?
  • presentations and tastings online on specific topics related to Italian wine and the territories
Export events
  • promotion of wine export events
  • organization and assistance for participation in trade fairs
Advisory for local tourist operators
  • promotion of the wine destination
  • creation of networks of local operators
  • wine tourism promotion and marketing with a focus on the destination
  • creation of itineraries and experiences about the wine designation (PDO)

Case and success histories

I do not produce wine, but I do many other activities with and for wine: I sell, present, promote, explain, tell it. Many more tour operators know that wine is part of the wonders of Italy. They are often hidden or little perceived. I help you to discover the best experience.

A kind lady contacts me in the middle of summer and asks me for help. She rents luxury holiday homes. She needs to purchase wines for the customers, who will spend their holidays on the lake for a few weeks. Aware of the extraordinary variety of territories and wines available around Lake Garda. I formulate a wine assortment almost at zero km, however complete and exhaustive of the local excellences. Spumante Metodo Classico in Franciacorta, whites still wines in Lugana, red wines in Valpolicella, rosé wines in Valtenesi aka Riviera del Garda Classico. A few steps to a “local” yet complete wine list. All the wineries are open to visits, and you can purchase cellar-door.

A Japanese company searches for an Italian company to introduce to their country. It tells me the characteristics and the value to be transmitted. I formulate an export strategy for the winery which matches the import partner. IA thousand-year wine history in Italy is a strong point, but this is not enough. A winery that targets foreign markets must be dynamic, motivated, and motivating for its business partners. It must transmit its link with the territory and at the same time be strongly oriented towards innovation, new languages, and new consumer targets. In our time, the importer is a trading partner, and partners draw together all long-term market prospects.

For our culture, the first miracle of Jesus Christ is the wedding at Cana. And that tells us the importance of wine for a wedding banquet. Little by little, the bride and the groom are becoming more attentive and sensitive to every detail of their marriage, realizing how important the choice of wine is for their banquet and not only. Many of them choose to offer as presents a particular bottle of wine together with the traditional confetti. Finally, in case of having foreign guests among the guests, I propose to them the visit with tasting to a winery of the region. For all these choices, I am happy to offer my expertise. I believe the wine selection of a wedding must be as accurate and aware as all the other details of an unforgettable day.

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