DESTINATION OR DESIGNATION OF ORIGIN ? THIS IS THE PROBLEM

April 4, 2022 DESTINATION OR DESIGNATION OF ORIGIN ? THIS IS THE PROBLEM Destination or designation? That is the question. They both have a map behind them. Often the two maps coincide or differ slightly, yet they communicate only to their target audience: one for tourists, the other for professionals. Designations of origin and destinations: so […]

GLASSES AND CUPS: LOVE STORIES

December 13, 2021 GLASSES AND CUPS: LOVE STORIES Wine and coffee: what do they have in common? They certainly both occupy a place of honor on the table of Italian gourmets. Then the first is ‘local’ while the second arrived after the world exploration by Europeans. As consumers, we know little or nothing about the […]

MINOR ITALY IS WAITING FOR ITS DISCOVERY

June 22, 2021 MINOR ITALY IS WAITING FOR ITS DISCOVERY Minor Italy is waiting for its discovery. Travelers from all over the world dream of coming to Italy. The most popular destinations are the few great cities of art, among which Venice stands out by far. In the same way, when one thinks of Italian […]