TOUR ESCORT OR TOUR MANAGER?
September 3, 2023 TOUR ESCORT OR TOUR MANAGER? Tour escorts or tour managers express two opposite attitudes of approaching a job. It seems simple from a technical point of view and it lends itself greatly to interpretation, requiring a range of critical soft skills. The professional definition in the Italian manuals could be more specific, […]
WOULD YOU PLEASE ACCOMPANY ME?
August 8, 2023 WOULD YOU PLEASE ACCOMPANY ME? Would you please accompany me? This is the request of the guest visiting our area for the first time and asking for our cooperation to understand better who we are. Welcoming the request with professionalism is the authentic meaning of hospitality. Talking about tourism in a country […]
GARDA, BEYOND THE LAKE AND GOLF
May 29, 2022 GARDA, BEYOND THE LAKE AND GOLF An inclusive experience to break the golf holiday routine has become an intriguing itinerary open to visitors who expect to get to know a new area and those who believe they already know everything about the lake and would not disdain to be surprised. With some […]
DESTINATION OR DESIGNATION OF ORIGIN ? THIS IS THE PROBLEM
April 4, 2022 DESTINATION OR DESIGNATION OF ORIGIN ? THIS IS THE PROBLEM Destination or designation? That is the question. They both have a map behind them. Often the two maps coincide or differ slightly, yet they communicate only to their target audience: one for tourists, the other for professionals. Designations of origin and destinations: so […]
GLASSES AND CUPS: LOVE STORIES
December 13, 2021 GLASSES AND CUPS: LOVE STORIES Wine and coffee: what do they have in common? They certainly both occupy a place of honor on the table of Italian gourmets. Then the first is ‘local’ while the second arrived after the world exploration by Europeans. As consumers, we know little or nothing about the […]
BACCHUS AND ME
November 9, 2021 BACCHUS AND ME Bacchus and me: after so many years, it is a proven partnership, a lifestyle, an original look at the world. The basic idea… The idea of moving from the big city to a greener and closer to nature dimension of life belonged to me from childhood. I was a […]
MINOR ITALY IS WAITING FOR ITS DISCOVERY
June 22, 2021 MINOR ITALY IS WAITING FOR ITS DISCOVERY Minor Italy is waiting for its discovery. Travelers from all over the world dream of coming to Italy. The most popular destinations are the few great cities of art, among which Venice stands out by far. In the same way, when one thinks of Italian […]
HIDDEN GEMS IN THE FAR SOUTH OF SICILY: BEACHES, ART AND THE LOCAL GRAPE FRAPPATO
December 1, 2019 HIDDEN GEMS IN THE FAR SOUTH OF SICILY: BEACHES, ART AND THE LOCAL GRAPE FRAPPATO It is known that tourism is a very important driver for the wine business. So my task is to tell about places and wines so that the destination of people and the origin of wine can meet. […]
AUTOCHTONOUS GRAPES AND HIDDEN PLACES: NOSIOLA AND VALLE DEI LAGHI
November 12, 2019 AUTOCHTONOUS GRAPES AND HIDDEN PLACES: NOSIOLA AND VALLE DEI LAGHI Almost every week I find articles or blogs from the United States informing about high expectations about Italian autochthonous vines. They are about a thousand and it is almost impossible to know them all. Then I read the sales data and find […]
HOST OR OSTE? HOSPITALITY HAS COMMON ROOTS
October 31, 2019 HOST OR OSTE? HOSPITALITY HAS COMMON ROOTS Who was the innkeeper? Host or oste? The Italian host, unlike the host in the English language, does not exist without wine. This “trade” has disappeared in its original version, but its role is “updated” through the changes of beverage retail. The host of the […]
