TOUR ESCORT OR TOUR MANAGER?
September 3, 2023 TOUR ESCORT OR TOUR MANAGER? Tour escorts or tour managers express two opposite attitudes of approaching a job. It seems simple from a technical point of view and it lends itself greatly to interpretation, requiring a range of critical soft skills. The professional definition in the Italian manuals could be more specific, […]
WOULD YOU PLEASE ACCOMPANY ME?
August 8, 2023 WOULD YOU PLEASE ACCOMPANY ME? Would you please accompany me? This is the request of the guest visiting our area for the first time and asking for our cooperation to understand better who we are. Welcoming the request with professionalism is the authentic meaning of hospitality. Talking about tourism in a country […]
GARDA, BEYOND THE LAKE AND GOLF
May 29, 2022 GARDA, BEYOND THE LAKE AND GOLF An inclusive experience to break the golf holiday routine has become an intriguing itinerary open to visitors who expect to get to know a new area and those who believe they already know everything about the lake and would not disdain to be surprised. With some […]
DESTINATION OR DESIGNATION OF ORIGIN ? THIS IS THE PROBLEM
April 4, 2022 DESTINATION OR DESIGNATION OF ORIGIN ? THIS IS THE PROBLEM Destination or designation? That is the question. They both have a map behind them. Often the two maps coincide or differ slightly, yet they communicate only to their target audience: one for tourists, the other for professionals. Designations of origin and destinations: so […]
GLASSES AND CUPS: LOVE STORIES
December 13, 2021 GLASSES AND CUPS: LOVE STORIES Wine and coffee: what do they have in common? They certainly both occupy a place of honor on the table of Italian gourmets. Then the first is ‘local’ while the second arrived after the world exploration by Europeans. As consumers, we know little or nothing about the […]
BACCHUS AND ME
November 9, 2021 BACCHUS AND ME Bacchus and me: after so many years, it is a proven partnership, a lifestyle, an original look at the world. The basic idea… The idea of moving from the big city to a greener and closer to nature dimension of life belonged to me from childhood. I was a […]
MINOR ITALY IS WAITING FOR ITS DISCOVERY
June 22, 2021 MINOR ITALY IS WAITING FOR ITS DISCOVERY Minor Italy is waiting for its discovery. Travelers from all over the world dream of coming to Italy. The most popular destinations are the few great cities of art, among which Venice stands out by far. In the same way, when one thinks of Italian […]
THE EXPERIENCE OF INEBRIATION
May 28, 2021 THE EXPERIENCE OF INEBRIATION What is inebriation? Dictionaries say there are two states of inebriation: both talk about the loss of control. One talks about well-being and pleasure, while the other one is not the subject of this blog. The experience of inebriation requires moderation and safety as a necessary condition. It […]
ITALIAN METHOD SPARKLING WINE IS NATIONAL PRIDE
August 29, 2020 ITALIAN METHOD SPARKLING WINE IS NATIONAL PRIDE “Italian method” Sparkling wine is national pride. It is the definition that the world recognizes for sparkling wine refermented in the tank. A real tricolor pride including a well-known denomination and many other wines less known, but excellent and pleasant. In Italian, we finally attribute […]
WHAT IS A WINE EXPERIENCE?
May 1, 2020 WHAT IS A WINE EXPERIENCE? What is a wine experience? There are probably as many experiences as there are people who take part in them. Each experience is different concerning curiosity, motivation, preparation, and expectations. And also concerning the people who offer it to us and with whom we share it. A […]
