DESTINATION OR DESIGNATION OF ORIGIN ? THIS IS THE PROBLEM

April 4, 2022 DESTINATION OR DESIGNATION OF ORIGIN ? THIS IS THE PROBLEM Destination or designation? That is the question. They both have a map behind them. Often the two maps coincide or differ slightly, yet they communicate only to their target audience: one for tourists, the other for professionals. Designations of origin and destinations: so […]

GLASSES AND CUPS: LOVE STORIES

December 13, 2021 GLASSES AND CUPS: LOVE STORIES Wine and coffee: what do they have in common? They certainly both occupy a place of honor on the table of Italian gourmets. Then the first is ‘local’ while the second arrived after the world exploration by Europeans. As consumers, we know little or nothing about the […]

A WINE EXPERIENCE IS A RESEARCH

April 8, 2021 A WINE EXPERIENCE IS A RESEARCH Experience is an important word that embodies the very idea of evolution: two words very present in the world of wine. Thanks to the experience, you learn, mature, and evolve. It’s part of life, how we are and how and what we want to become. An […]