TOUR ESCORT OR TOUR MANAGER?
September 3, 2023 TOUR ESCORT OR TOUR MANAGER? Tour escorts or tour managers express two opposite attitudes of approaching a job. It seems simple from a technical point of view and it lends itself greatly to interpretation, requiring a range of critical soft skills. The professional definition in the Italian manuals could be more specific, […]
WOULD YOU PLEASE ACCOMPANY ME?
August 8, 2023 WOULD YOU PLEASE ACCOMPANY ME? Would you please accompany me? This is the request of the guest visiting our area for the first time and asking for our cooperation to understand better who we are. Welcoming the request with professionalism is the authentic meaning of hospitality. Talking about tourism in a country […]
FOOD & WINE TOURISM FORUM: 2023 EDITION
August 3, 2023 FOOD & WINE TOURISM FORUM: 2023 EDITION Thoughts on the summer solstice After over a year of silence, I am starting the blog again from Food&Wine Tourism Forum in Grinzane Cavour on the summer solstice. The place is not random, and neither is the date. Like all “I begin again,” they are […]
GARDA, BEYOND THE LAKE AND GOLF
May 29, 2022 GARDA, BEYOND THE LAKE AND GOLF An inclusive experience to break the golf holiday routine has become an intriguing itinerary open to visitors who expect to get to know a new area and those who believe they already know everything about the lake and would not disdain to be surprised. With some […]
DESTINATION OR DESIGNATION OF ORIGIN ? THIS IS THE PROBLEM
April 4, 2022 DESTINATION OR DESIGNATION OF ORIGIN ? THIS IS THE PROBLEM Destination or designation? That is the question. They both have a map behind them. Often the two maps coincide or differ slightly, yet they communicate only to their target audience: one for tourists, the other for professionals. Designations of origin and destinations: so […]
GLASSES AND CUPS: LOVE STORIES
December 13, 2021 GLASSES AND CUPS: LOVE STORIES Wine and coffee: what do they have in common? They certainly both occupy a place of honor on the table of Italian gourmets. Then the first is ‘local’ while the second arrived after the world exploration by Europeans. As consumers, we know little or nothing about the […]
